Marketing Questionnaire

Marketing Discovery

This is your opportunity to tell us what your website should achieve. The more information you give us here, the better the solution we will be able to provide.

Business Snapshot
What does your company do? What are the products and services you offer?*
Who are the decision makers for this project?*
What budget have you allocated for this project?*
Be honest and we will tell you what we can and can't do.
- Under 10k
- 10k - 20k
- 20k - 30k
- 30k - 50k
- Above 50k
How do most people find your current website now?*
Describe the current marketing strategies you use to drive business as well as the marketing budgets for each one.

Your Target Market
Who Are We Doing This For?*
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal customer will visit your website?*
Tell us about your competitors.*
Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
What is your Unique Value Proposition?*
Describe what makes you stand out from your competitors.
Do you interact with local customers?*
Does your business have multiple locations?*
- Yes
- No

Your Marketing
Is there anything about your current marketing that serves the business well and if so, why?*
Have you engaged another digital marketing agency in the past? If so, please describe some of the results they achieved for you?*
Have you ever been penalized by Google (over-optimization, duplicate content, thin-content, etc)?*
What is your average dollar sale (i.e. average value of a new customer)?*
What is the lifetime value of your customer/client?*
How much does it cost you to acquire a new customer?
Do you currently have a customer list that you can mail or email whenever you like?*
- Yes
- No
Do you have a system in place for getting positive reviews and/or testimonials from your customers?*
- No
- No, but we do have some reviews.
- Yes, we have reviews but they are not online.
- Yes, we have a system for getting positive reviews and testimonials and they are available online.

Marketing Expectations
How involved would you like to be in the marketing process?*
If necessary, are you open to website redesign? If not, why?*
What does success look like to you?*
If we were to be celebrating a successful marketing strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
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Marketing Discovery

Step 1 of 4

Business Snapshot

Your Target Market

Your Marketing

Marketing Expectations