It used to be that consumers turned to the Yellow Pages when they needed to find a business. Those days are gone. Instead, many turn to an excellent and somewhat indispensable tool nowadays called the search engine. Google is the number one search engine with the largest market share and it is important to make yourself visible in their search results pages (SERPs).
When people want to solve their problems whether it is their water heater, dental, house painting, legal etc, they turn to Google for the answers. Some do-it-yourselfers use it to find how-to information while others search for products and services to buy. As a business, providing answers to help solve the problems of people in both of these categories goes a long way to building trust and credibility to your marketplace.
If you currently have a profitable business, you are most likely solving someone’s problems already. The question is, are your prospects finding you online?
Know Who Your Ideal Customer Is
Many people don’t give this the attention that it deserves. Think carefully about who your ideal customer is right now. These are the best customers you want for your business – the ‘A’ grade customers who will appreciate what you do for them, won’t beat you down on price, and happily refer more of the same customers to you.
Can you visualize how your ideal customer looks like? What characteristics would they have? Do you understand how your ideal customer thinks? Knowing the answers to these questions helps you market more effectively and enables to find more of your ideal customers.
Selective Targeting Increases Your Bottom Line
Once you know who your ideal customers are, you will know what to look for in that market segment. Rather than a shotgun approach which is wasteful and an unnecessary use of valuable resources, a highly targeted marketing campaign will yield higher profitability and best of all, give you less problems in the long run.
Let’s say you run a Seattle law firm dealing with personal injury cases. Someone looking for this type of service is likely to enter into the Google search box something like “personal injury lawyer Seattle”. When applying selective targeting to this market, your law firm may only want to deal with DUI cases. In such a case, you wouldn’t go after the personal injury lawyer terms but rather go after “dui lawyer Seattle” for example.
When the search user browses the results of the search page, do they find you? If not, then chances are, they are going to your competitors!
The Psychology Behind the Search Engine Results
When you get listed at the top of the Google search results, a search user will make mental notes of your search position and how often you appear when related search phrases are entered. The higher and the more times you appear in the results, the search user will have a more positive impression of your business. You may be running a small firm, but in their eyes, you look like a big-name law firm.
Dominating the search engines is only half the battle. When search users click on your search listing results, do they find what they want easily and quickly? This is where conversion comes into play.
Developing Content That Converts Like Crazy!
Simply having a website rank at the top isn’t enough. You’ll need to have convincing sales-driven copy on the website that speaks to your audience. Simply putting up a piece of content that doesn’t stand out and connect with your audience will likely cause many your site visitors to back out and go somewhere else. You must build trust and rapport with your website copy to convert your visitors once they land on your site.
Here is where we are quite different from other SEO companies. We don’t just focus on ranking our clients. We also want to make sure they get a return on their investment. For clients to get a good ROI, they’ll need to convert their web traffic. We work hand-in-hand with all our valued clients to ensure leads are processed and sales maximized through comprehensive analytics and call-tracking.
Supercharge Your Performance By Building Sales Funnels
Ever heard of the phrase, “the money is in the list”? If you haven’t, this is an important part of successful online marketing. These days, many things are commoditized and there is little differentiation between competitors. Unless you have an exclusive on the product or service, buyers have many choices to choose from. With a simple click of the button, your visitors can easily and quickly navigate to another website to find a similar product or service provider. Not all visitors to your site will choose to do business with you right away. Unless you have a way to capturing as many of the leads coming to your business website, there is no way of following up with them at a later time.
Instead of letting web visitors who are still undecided on your product or service simply slip through the cracks, it is important to re-market to them. Sales funnels enable you to systematically communicate your message and follow up with visitors who landed on your website but haven’t decided to do business with you yet. Many of them may put off their purchase for several days or weeks and by that time would have forgotten all about you. Enter your email sales funnel. With a sales funnel in place, you capture the contact details of your visitors and have the opportunity to gently remind them that you are there to help them when the time comes. We work with you to craft a comprehensive series of email messages that will re-engage your site visitors.
Are All SEO Experts the Same?
While some marketing agencies will come across with very similar offerings, at closer inspection though, you’ll find that not every SEO company will offer the same level of marketing expertise and advice. So be aware of that as you look for SEO firm to promote your business. We want to make sure every one of our clients is successful and has everything they need to succeed.
Watch the detailed video below and learn more about what to look for in a reputable SEO company: